That win rate wasn’t luck or some random hot streak.

It was the direct result of a systematic, psychology-first creative production process. 

One I’ve been refining for years.

And now that it's beaten everyone's best ads?

I've named it "The 94% System".

While everyone else prompt-dumps into ChatGPT to get ideas…

Or tries to copy what they think worked for someone else….

Or panic-creates random concepts when their ads die…

I do the homework everyone else skips.

Hours crawling Reddit threads…

Mining Amazon reviews of in-market books & products….

Hunting for the exact words, wounds, and desires of the market.

Then systematically deploying the research findings across 17 different proven ad frameworks.

Between them, they hit every core psychological driver.

In the "Beat Your Best Ad" challenge, I picked the one that would resonate most with the market...

But if you want to truly scale in 2025?....

You need a whole arsenal full of winning ads.

(Live View Of A Business Trying To Scale Any 1 Winning Ad)

Competing messages and offers are everywhere.

It is harder than ever to stand out in the market.

A few years ago, you could throw up a couple random ads & call it a day...

But not anymore.

Launching a couple random ad concepts...

Or a couple creatives tests...

Is a guaranteed path to:

❌ Nervously refreshing your ad account (like it's the stock market in free fall)

❌ Waking up to find yesterday's "winner" has died overnight

❌ Having to play Chief Creative Officer (when you should be the CEO steering the whole company)

So...what does work these days?

The only thing that reliably works now is a systematic creative production process...

One that scales up your creative production alongside ad spend...

And one that does it with minimal demand on the CEO to operate it.

This Solves The 3 Core Problems Keeping You Trapped In Scale Jail

"Every time I try to scale past $1K/day, my performance tanks hard"

You hit invisible growth ceilings because you're stuck in reactive creative chaos.

You wait until ads start dying, spend a week creating under pressure, launch and pray…

Only to end up watching them flop before you have to rinse and repeat.

The Solution:

Systematic creative production that has winning ads ready to launch BEFORE current ones burn out.

Use the 94% System's five-phase approach to eliminate reactive chaos and always stay ahead of the curve.

"Even my good ads are dying faster than ever. Consistent performance in 2025 feels impossible"

Good ads used to run for months.

Now they burn out in weeks.

This is mainly driven by algorithm updates that demand creative variety but has been accelerated by AI flooding every niche to increase both competition and market sophistication.

I call the overall effect we're all experiencing the “Creative Half-Life Crisis”.

The Solution:

The 94% System produces 20+ psychology-driven creatives monthly across 17 proven frameworks.

Constant production across a variety of message and creative types is the ONLY way to overcome the creative half-life crisis.

Systematic production of a variety of angles, messages, & creatives feeds the algorithm in the way it demands.

"I'm trapped as Chief Creative Officer when I should be CEO"

You can't scale your team because more people usually means more creative chaos.

But if everything requires your input, you're bottlenecking production.

Which means you're causing the creative process to drag....

While simultaneously distracting you from being the leader your business needs.

The Solution:

Transform from reactive creative chaos to systematic creative production that runs without you.

You can finally focus on building enterprise value instead of creating dependency on you in your business.

The 94% System Breaks You Out Of Scale Jail

With this systematic approach, Scale Jail becomes a distant memory:

• No more daily ad account anxiety checking
• No more emergency creative brainstorm sessions
• No more being trapped as Chief Creative Officer
• No more "Ad Wobble Effect" when scaling
• No more cycling through agencies that can't deliver
• No more creative half-life crisis panic
• No more Scale Jail

Just systematic creative production with predictable scale.

Here's How The 94% System Actually Works

Most businesses create their ads backwards.

They start with what THEY want to say....

Instead of what their MARKET needs to hear.

A Psychology-First system flips this completely:

Step 1: Psychological Archaeology

While competitors use AI and all sound like robots because of it....

We do forensic research to understand the market deeper than anyone else.

And infuse that understanding into every part of our ad creation process.

The result? Powerful human emotion and connection that drive action.

Want to see the kinds of insights we get from this process?

See these 3 examples from businesses that entered the 'Beat Your Best Ad' challenge.

Step 2: Full Coverage

Most businesses create the same TYPE of ad over and over.

Different words but the same underlying psychology.

That's why they exhaust their market segment and performance dies.

We deploy 17 distinct psychological frameworks to catch more people:

• Authority positioning that stops the scroll

• Problem agitation that makes them feel understood

• Social proof that eliminates resistance

• Urgency creation that triggers immediate action

Plus 13 others that cover every angle your market responds to.

Step 3: Systematic Production

Instead of hoping your next ad will work...

You KNOW your next batch will work.

Because we've removed the guesswork.

Each month, we systematically deploy ads across multiple psychological triggers.

Fresh angles. New psychological hooks. Different emotional entry points.

While competitors scramble to replace their dying creative...

You're already 3 moves ahead.

Step 4: Scale Winners, Kill Losers

Data tells us which ads & which psychological triggers are resonating...

And which ones to eliminate before wasting more budget on them.

Winners get scaled aggressively.

Losers get killed fast.

No emotions. No attachments.

Just systematic optimization that keeps performance climbing as spend increases.

Who This Is For
(And Who It's NOT For)

Anyone who says they can help anyone is lying (or delusional).

The 94% System is NOT for everyone.

This is NOT for you if:

❌ You're doing less than $50K/month in revenue
❌ You're spending less than $10K/month on ads
❌ You want a "set it and forget it" solution
❌ You're looking for cheap tactics or growth hacks

This IS for you if:

✅ You've got a proven offer that converts...but you can't scale it
✅ You're tired of being the bottleneck in your creative production
✅ You want a systematic solution, not another random "strategy"
✅ You want to stay ahead in an increasingly competitive market

Here's the thing...

If you're under those revenue & ad spend minimums, focus on dialing in your offer first.

Get your fundamentals right before you worry about systematic creative production.

But if you're already successful but can't find your way out of Scale Jail...

If your ads got you HERE but aren't getting you THERE...

Then you're exactly who this system was built for.

The Real Cost of Staying Stuck:

Every day you stay trapped in Scale Jail costs you more than you realize.

Time Cost:

You're spending 4-10+ hours per week playing Chief Creative Officer instead of CEO.

Constantly stressed about ad performance.

Having emergency brainstorm sessions when your ads inevitably die.

Revenue Cost:

You're stuck at current spend levels while competitors scale past you.

Revenue roller coaster from unpredictable creative performance.

Missing out on customers because you can't maintain consistent market presence.

Team Cost:

You're the bottleneck because everything requires your creative input.

Good people leave because they hate the reactive chaos.

Can't scale the team (more people usually means MORE chaos).

Competitive Cost:

Falling behind businesses using systematic approaches.

Losing market share to companies with superior creative production.

Add it all up?

Creative chaos is costing you $100K-$500K+ annually.

And that's being conservative.

But here's the good news:

Every single one of these problems disappears when you have the right system.

Ready to stop bleeding money and start systematic scaling?

Here's what happens next...

Ready To Break Out Of Scale Jail?

Book a Scale Jailbreak Strategy Session.

On this call, we'll:

→ Audit exactly why you're stuck at your current spend level

→ Identify your market's hidden psychological triggers

→ Map out your personalized breakthrough plan

This isn't a sales call disguised as strategy.

It's a real consultation to see if systematic creative production makes sense for your business.

But I'm only taking on 3 new clients before the end of the year.

I have room to onboard ONE new client per month.

One in October.

One in November.

One in December.

Book your call now if you don't want to be waitlisted until 2026.

To qualify for a strategy session, you need to:

→ Be spending at least $10K/month on ads consistently

→ Have an established business doing $50K+ monthly revenue

→ Be ready to implement systematic processes (not looking for quick fixes)

→ Commit to at least 90 days of systematic optimization

If that's you...

The Choice That Defines Your Next 12 Months

You can't unsee what you've seen.

You know Scale Jail is real....and it's keeping you trapped.

Your current creative chaos is costing you hundreds of thousands annually.

You have two choices:

Choice 1:

Keep doing what you're doing.

Stay trapped in reactive creative chaos while competitors adopt systematic solutions....

And eat up even more of your market share.

Choice 2:

Install the 94% System. Break out of Scale Jail for good.

The businesses that systematize NOW will dominate.

The ones that don't will keep struggling with creative chaos.

Stop reading. Start scaling.

- Steve

P.S.

Every day you stay trapped is money left on the table.

Ad fatigue is accelerating faster than ever.

Competitors aren't going to wait around in Scale Jail forever either.

Your choice if you want a first mover advantage or not.